The interview
Nine short sections: who you help, your story, what you believe, what you're against, and where you're taking people. You answer in your own words. Messy is fine.
Monthly brand strategy and content for mission-driven founders. We build your voice once. Then we write it with you, every month.
Be You. Faster.
From people we've worked with
“Josh transformed our messaging, improved how our customers see us, and took our website to the next level. His expertise is top in the industry.”
Ken Snyder, Principal Software Engineer
“Josh is amazing! His work was top-notch for my branding needs. I would highly recommend their services to anyone looking to up their online game.”
Josh Hardman, Founder of Devvco
“Working with Josh was honestly a breath of fresh air. He doesn't feel like a contractor. He feels like a partner. He takes pride in what he builds and that made all the difference.”
Eric Schleien, Founder of GSCM
“Josh's exceptional organizational skills, persistence, and structured approach were instrumental in executing our email marketing campaign, an email course. He demonstrated remarkable flexibility in navigating challenges while maintaining a clear strategic vision throughout the entire process.”
Liz Sanders, Founder of Fluencer Fruit
“Josh took my vision and turned it into a reality. Within 24 hours, 3 sales came in. Month three we did $5,000+ in online sales. I absolutely back Josh. You will not be dissatisfied with the results.”
Dr. Richard Wadsworth, TikTok Influencer
“Josh has an incredible talent for thinking of the big picture and implementing with precision. I have referred clients to him for various projects.”
Annie Davis, Founder of Davis Designs
“He helped me focus and create a plan for success.”
Joanna Ransome-Wallis, Art Entrepreneur
“Working with Josh was an outstanding experience. He was incredibly attentive, detail-oriented, creative, and knowledgeable. He took the time to understand my vision and brought it to life with professionalism and care.”
Ben Kogut, Founder of Net Lease Fund
“Josh is a straight shooter. He's transparent and I could always count on him to tell me where my marketing results were really at and where we could go from there.”
Ted T. of Bountiful, Utah
Your work is real. Almost nobody can hear it yet.
You started this for a reason bigger than a paycheck. But the words on your site, your profile and your posts sound like everyone else's. Or they don't exist at all.
So the people who need you scroll past. Attention is the one thing nobody gets back, and if they can't find you, they can't hire you, follow you or join you.
It isn't a talent problem. It's a voice problem. That we can fix.
One interview. One brand. Then the content.
Step one
Step two
The brand document
Your answers become one page: your name, your one line, your audience, your beliefs, your enemy, and the words that are yours. Nothing invented.
Step three
The content map
Three or four pillars with topics, post ideas and angles, built from what's working in your space and seen through your lens. Months of content, already mapped.
Then we write it, month after month.
Case study
Three sales in the first 24 hours.
TikTok influencer
The work
Website, assessment and courses
We built his website, ran a strategic assessment, and built out his courses.
First 24 hours
3 sales
“Within 24 hours, 3 sales came in.”
By month three
$5,000+
In online sales, as Dr. Wadsworth reports it.
Results are Dr. Wadsworth's own report, and every business is different. This work was done before Lifesong.
Work With Us
Your brand and your content. Every month.
One package, done for you. Three jobs a founder rarely has time for, handled by one team that knows your voice.
Brand strategy
Positioning and perception. Who you are to the people you want to reach, and the words that make it obvious.
Content strategy
What to say, in what shape, based on what is performing right now in your space.
Writing
The posts, newsletters and scripts. Drafted from your brand document and reviewed by a person, so it still sounds like you.
What a month looks like
Start of the month
Plan
We refresh your content map from what's working in your space and what you want to say.
Every week
Three posts
Drafted in your voice, then reviewed and rewritten by a person.
End of the month
Approve
You review everything before it goes out. Then we plan the next month.
“The work he does is exceptional compared to other providers.”
Chris Newman Jr., Founder of Swim School Influx
At least 12 posts a month
Three a week, every week.Video
An add-on, at an extra cost.Brand Anthem
An add-on, at an extra cost. See below.The Brand Anthem
Hear your brand sung back to you.
An original song, written for your story, your mission and your words. It's the one thing here a template can't copy and a machine can't fake.
Josh writes it, from your brand document. Add it to your package whenever you're ready.
“Josh was a pleasure to work with and could be the perfect addition. He is a good singer, songwriter.”
Stuart Draper, CEO of Stukent - ProfCon
“He feels the music and the words while he sings which allows for others to feel the words and the music in a powerful way.”
Jill Nilsen
“Josh's passion for music is so evident in the way he composes, sings and performs. I know he puts his whole heart into what he creates in his music.”
Amy Helm
The song Josh wrote for ProfCon
Want to hear Josh's music first? Listen here.
Built for founders who mean it.
This is for you if
- You're building something because it matters, not only because it pays.
- Your work is real and it's already helping people.
- You're ready to show up consistently, three times a week.
This is not for you if
- You want a viral trick.
- You want someone to invent a story for you.
- You want posts without a point of view.
We know the gap.
Lifesong (v.) To find and live your purpose, intentionally, daily. And if you don't know it yet, to find it as you live it, as best you can.
We're Josh Holladay's company. Three decades of tech, design and brand work, and a lifetime of music, all pointed at one job: helping people say what's true about them, out loud, in a way that gets noticed.
We've stood in the gap between the life you're living and the one you were made for. That's why we're good at getting people across it.
Good questions.
How does monthly content work?
Once, we interview you and build your brand document and content map. After that, each month we draft your posts from the map, in your words. A person reviews and rewrites each one so it still sounds like you, and you approve before anything goes out.
How many posts a month?
At least 12 a month, which is three a week. We'll settle the exact rhythm when we talk.
What if I want video?
Video is an add-on at an extra cost. Tell us on your application and we'll quote it.
What's included?
The interview, your brand document, your content map, and at least 12 written posts a month, reviewed by a person. The Brand Anthem and video are add-ons.
What can you promise as results?
We can't promise numbers, and nobody honest can. We promise what we control: a clear brand, a content map, and consistent posts in your voice, every month. Founders get heard because they keep showing up. We make that possible.
Why do I need to create content, and what do I get from it?
People can't hire, follow or join what they can't find. Content is how you get found, how you build trust before the first call, and how you stay visible while you run everything else.